Finland Offers Free Summer Trips to Lakeland: Experience the World’s Happiest Country
Helsinki, Finland — The world’s happiest country is inviting travelers to experience its laid-back lifestyle firsthand by offering free summer trips to its famous lake region. Finland’s tourism board has launched a unique campaign encouraging people around the world to “chill like a Finn” by spending a week immersed in nature in the scenic Finnish Lakeland.
The initiative, organized by the national tourism body Visit Finland, aims to showcase the country’s slow-paced lifestyle and deep connection to nature. Known for topping the global happiness rankings for several years, Finland believes that one of the key reasons behind its citizens’ contentment is their ability to unplug from daily stress and spend time outdoors.
As part of the campaign, a small group of international travelers will win an all-expenses-paid seven-day trip to the Finnish Lakeland in the summer of 2026. Selected participants will experience how locals relax during the warmer months, with activities centered on nature, calmness, and mindfulness.
The Finnish Lakeland is considered one of Europe’s most peaceful destinations. The region is the largest lake district on the continent, featuring thousands of lakes, forested islands, and scenic countryside. It is a place where locals traditionally retreat during summer to escape the bustle of city life.
Visitors taking part in the program will learn the simple but meaningful traditions that shape the Finnish lifestyle. These include relaxing in lakeside saunas, swimming in cool freshwater lakes, hiking through forests, and enjoying local countryside food. The emphasis is on slowing down, disconnecting from digital distractions, and reconnecting with nature.
According to tourism officials, many travelers are increasingly searching for destinations that offer tranquility rather than crowded tourist attractions. The Finnish tourism board hopes that this campaign will highlight the country as an ideal destination for those seeking a peaceful “coolcation” — a cooler and calmer alternative to typical summer holidays in hotter parts of Europe.
Heli Jimenez, senior director for international marketing at Business Finland, said the Lakeland region remains relatively undiscovered despite being a favorite retreat for Finns themselves. She explained that many international visitors are curious about the country’s reputation as the world’s happiest nation and want to understand the lifestyle behind it.
“The region is where Finns go when they truly want to relax,” Jimenez said, adding that Lakeland offers the perfect setting for travelers looking to escape the noise and stress of everyday life.
To apply for the trip, participants must complete a short social media challenge. Applicants are asked to upload a short video on platforms such as Instagram or TikTok explaining why they want to experience a Finnish summer escape. After submitting the video, they must also fill out an online application form with personal details.
The competition will select six pairs of travelers from around the world, meaning twelve people will ultimately win the chance to take part in the experience. Winners will travel to Finland together with a companion, whether it is a friend, partner, or family member.
During their stay, participants will take part in a “7-Day Challenge in Lakeland,” which focuses on mastering the art of relaxation. The challenge encourages visitors to adopt the Finnish approach to holidays — one that values stillness, nature, and balance rather than packed itineraries or constant activity.
Tourism officials say the goal of the campaign is not just to promote Finland as a travel destination but also to share a mindset. In a fast-paced, always-connected world, the Finnish concept of happiness is often rooted in simplicity: spending time outdoors, enjoying silence, and giving oneself permission to slow down.
Also Read: Profit Drop at Volkswagen Triggers Plan to Cut 50,000 Jobs in Germany
By inviting travelers to experience this lifestyle firsthand, Finland hopes visitors will return home with a new perspective on relaxation and well-being — and perhaps learn the secret behind why the Nordic nation continues to rank among the happiest places on Earth.
Free trips to the world’s happiest country: Finland wants to teach you how to relax. Lakeside saunas, forest hikes, and six pairs of tickets await.
